Whilst I was doing overhead presses at Kerrie Fatone Personal training studio, we got to chatting about websites. Kerrie Fatone, namesake and owner of the training studio was in need of some help with her website. Despite being a little out of breath from the tough workout, I gasped that  I might be able to help her.

This was back in 2019. Kerrie had a current Wordpress website but it was lacking some love and SEO.

Kerrie is passionate about helping people improve their health through nutrition and movement. She was already a prolific contributor her blog, with extensive topics to help educate people on all range of health, fitness and nutrition topics. This extensive content helped fast track the website ranking in Google search.

We completely overhauled the website. Ensured a well laid out navigational structure, solid development code and optimised, keyword driven pages and a solid SEO migration strategy. Upon launching the new optimised website, we were quickly able to help Kerrie Fatone Personal training move from being barely visible in the search result to having numerous pages ranking in top positions.

We were also able to help Kerrie get clear on the importance of Google My Business for local search and connect and trained her on the Google Search Console dashboard so she could to monitor her search presence in Google. As a small business Kerrie was a keen to learn the basic elements of SEO so she could continue to create keyword driven relevant content. But she can also identify when to reach out for more professional support.

Kerrie’s new website went from receiving roughly 6 visits per day in November 2019 to over 90 visitors a day in July 2021. During the challenging 2020 /21 years Kerrie has been thankful that her website is constantly bringing her new clients.

To this day we continue to work with Kerrie making small tweaks and changes to her website as her business changes and grows. We also recently helping her launch her 12 Week ‘Adaptive Metabolism’ course aimed to help clients improve metabolism and get off the yo-yo dieting treadmill.

The low down:

• Dec 2019 Organic Search Traffic 34%

• Sept 2021 Organic Search Traffic 69.9%

(Source Google Analytics)

September 2021 Local Search Rankings Top 10

• Health Coach 

• Female Personal Trainer

• Geelong PT

• Nutrition Coach (including presence in the ‘Local Map Pack’)

• Geelong Personal Training

• Personal Training

(Source: SEM Rush)

Yellow Digital Door upgraded my website to a fresh new professional look.

I am so pleased that now my website functions with more efficiency that enables my clients and customers to find exactly what they are looking for.

Highly recommended.