Edwards Providore approached us to help with a renovation to their Shopify store and assistance with SEO implementation to help them increase their presence locally for hampers and take home meals .
They had a talented graphic designer onboard in Petite Pixel Design, some stunning photography and a well established physical store in Bendigo but their online presence was a lacking a little.
We focussed first on the site renovation, in particular migrating to a theme that better powered the usability and functionality they required. The involved shuffling the navigation and organising much of the content to create better flow for the user. We also created pages and collections that would facilitate the SEO objectives.
Once the Shopify website makeover design was complete, we undertook keyword research and optimised on page elements including headings, alt text, image file names and titles and meta descriptions for each product and collection. We ensured they we established with Google My Business, Google Search Console and that Google Analytics was correctly configured.
Edwards Providore now attracts significant traffic to the site from organic sources and ranks in top positions in the search and image results for ‘Bendigo Hampers’, ‘Gifts Bendigo’ and ‘Hamper Delivery Bendigo’ along with 298 other commercially focussed keyword phrases.
Theme: Turbo
Tasks: Onsite SEO, Local SEO, Shopify Renovation
SEO Optimisation growth chart
