Shopify Glow Up
The Client
Natural Supply Co is a well-established Australian retailer. The business which has a busy bricks and mortar storefront in Geelong West and Shopify eCommerce store. They provide customers with a carefully curated range of over 130 brands across natural beauty, skincare, body care, zero-waste, home, baby and gifting, with a focus on products that are sustainable, ethical, cruelty-free and effective.
The Implementation
With over 1000 products, we teamed up with the dedicated Natural Supply Co team to complete a extensive data clean, tagging and custom metafield creation.
A theme version update proved not to be an ideal option so we vigorously tested a number of suitable premium themes as the base for functionality, design and key eCommerce features.
With a new base theme selected we proceeded with customisation of informational pages, collection pages with extensive and active filtering and unique, informative product templates.
A redesigned home page was also developed highlighting key store elements and a focus on top selling and popular products. A refined navigation and a focus on predictive search functionality was also deployed.
The Reason
Over time the Shopify store had become slow to load, buggy, lacked key eCommerce features and didn’t perform optimally on mobile devices. Testing via heat-map recordings and session viewing, we identified various items that caused customer frustration on the site in addition to the responsiveness issues and limited functions particularly regarding search and product filtering.
This was causing customer frustration and limited the upsell and cross sell opportunities.
The Outcome
The new site had immediate fresh impact and a refined feel. Within the first month we saw conversion rate increase by 24%, gross sales increase by 13%, mobile sessions were up by 16% and tablet sessions by 47%.
“Kerri is excellent to deal with, very knowledgable and explains everything clearly. We love working with Yellow Door Digital and wouldn't hesitate to use them again - they're the best option for small-medium businesses, who don't have in-house digital help!”
Natural Supply Co
