Top 3 Rankings Surge

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Overview

A leading fashion retailer based in Australia with a global reach, sought to enhance their online visibility and drive organic growth. Partnering with Yellow Door Digital, they embarked on a comprehensive SEO strategy aimed at improving search engine rankings, increasing organic traffic, and ultimately boosting online sales.

The Challenge:

Prior too engaging with Yellow Door Digital, the Gold Coast based ‘slow fashion’ brand had a solid foundation in organic search, ranking for just over a thousand keywords and attracting 2400 monthly visits from organic traffic. While these numbers were respectable, the client recognised the potential for significant growth.

Key areas for improvement included:

  • Limited Top 3 Rankings: Only 10 keywords were ranking in the coveted top 3 positions, indicating untapped opportunities to capture valuable organic traffic.

  • Unoptimised website: The website had technical issues, poor user experience and a navigation structure that hindered search engine crawlability and user engagement.

  • Competitive Landscape: The fashion industry is highly competitive, requiring a robust SEO strategy to stand out from the crowd.

The Solution:

Yellow Door Digital implemented a multi-faceted SEO strategy tailored to the clients specific needs and market.

  • Comprehensive Keyword Research: Conducted in-depth keyword research to identify high-volume, low-competition keywords relevant to the client's target audience and product offerings.

  • On-Page Optimisation:

    • Optimised website content (product descriptions, blog posts, landing pages) with relevant keywords and engaging, high-quality text.

    • Improved website structure and navigation for better user experience and search engine crawlability.

    • Enhanced website speed and mobile responsiveness to ensure optimal performance across all devices.

  • Off-Page Optimization:

    • Built high-quality, authoritative backlinks from reputable sources to improve domain authority and search engine rankings.

  • Technical SEO:

    • Resolved technical issues such as broken links, duplicate content, and crawl errors to improve website indexability.

    • Implemented schema markup to enhance search engine visibility and provide richer search results.

  • Content Marketing:

    • Developed and published high-quality, informative content (blog posts, articles, style edits) to engage target audiences and establish thought leadership.

    • Utilised content marketing to drive social media engagement and generate valuable backlinks.

The Results:

Yellow Door Digital’s SEO efforts yielded impressive results for the client including:

  • Significant Keyword Growth: Increased the number of keyword rankings from just over 1000 to over 5000, a 408% increase.

  • Dramatic Traffic Increase: Organic traffic surged from 2400 monthly visits to 6680, a 180% increase.

  • Top 3 Rankings Surge: The number of keywords ranking in the top 3 positions skyrocketed from 10 to 88, a 780% increase.

We like to overdeliver:

Not only did we support the brand with well executed SEO but we also assisted in carefully migrating them from MailChimp to Klaviyo and set up automation flows and sign up customer acquisition strategies for email and SMS.

This case study demonstrates the power of a well-executed SEO strategy in driving significant organic growth for e-commerce businesses. By partnering with Yellow Door Digital, this brand achieved remarkable success in enhancing their online visibility, increasing organic traffic, and ultimately positioning themselves for continued success in the competitive fashion market.