Overview

Established Olive company in Grampians

The Challenge:

Finding that Big Commerce no longer suited them and their growing requirements, Grampians Olive Co embarked on finding a new platform to support their business. The company had worked extemely hard on SEO and had some big PR wins generating some high authority backlinks. Naturally they were keen to ensure their SEO rankings would be preserved in the migration. The company had been operating online for a long time and had years of customer data and orders to migrate.

Key areas for improvement included:

• Maintain SEO Rankings:

• Smooth transition with little to no interruption including customer accounts:

• Improved user experience:

The Solution:

Yellow Door Digital implemented a multi-faceted SEO strategy tailored to the clients specific needs and market.

• Comprehensive Keyword Research: Conducted in-depth keyword research to identify high-volume, low-competition keywords relevant to the client's target audience and product offerings.

• On-Page Optimisation:

  • Optimised website content (product descriptions, blog posts, landing pages) with relevant keywords and engaging, high-quality text.

  • Improved website structure and navigation for better user experience and search engine crawlability.

  • Enhanced website speed and mobile responsiveness to ensure optimal performance across all devices.

• Off-Page Optimization:

  • Built high-quality, authoritative backlinks from reputable sources to improve domain authority and search engine rankings.

• Technical SEO:

  • Resolved technical issues such as broken links, duplicate content, and crawl errors to improve website indexability.

  • Implemented schema markup to enhance search engine visibility and provide richer search results.

• Content Marketing:

  • Developed and published high-quality, informative content (blog posts, articles, style edits) to engage target audiences and establish thought leadership.

  • Utilised content marketing to drive social media engagement and generate valuable backlinks.

The Results:

Yellow Door Digital’s SEO efforts yielded impressive results for the client including:

• Significant Keyword Growth: Increased the number of keyword rankings from just over 1000 to over 5000, a 408% increase.

• Dramatic Traffic Increase: Organic traffic surged from 2400 monthly visits to 6680, a 180% increase.

• Top 3 Rankings Surge: The number of keywords ranking in the top 3 positions skyrocketed from 10 to 88, a 780% increase.

We like to overdeliver:

Not only did we support the brand with well executed SEO but we also assisted in carefully migrating them from MailChimp to Klaviyo and set up automation flows and sign up customer acquisition strategies for email and SMS.

This case study demonstrates the power of a well-executed SEO strategy in driving significant organic growth for e-commerce businesses. By partnering with Yellow Door Digital, this brand achieved remarkable success in enhancing their online visibility, increasing organic traffic, and ultimately positioning themselves for continued success in the competitive fashion market.